| Meeting Professionals International (MPI) |
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Newsletters
MPI distributes two email newsletters, Pulse and Spotlight, to a majority of its 18,500 members. Since September 2012, I have managed content and distribution for both newsletters, achieving a combined average open rate of over 25% and a click rate of over 17% between the two newsletters.*
*Nonprofit email average: 13% open rate, 1.8% click through rate
Source: 2014 M+R Benchmarks Study
Please note that certain links have been disabled |
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Marketing
I work with MPI's marketing managers and graphic designers to produce html marketing emails that not only mirror the original graphic as closely as possible, but also utilize techniques to meet the spam filter standards and display requirements of desktop and mobile email clients. Average open rates since September 2012 have topped 29% and average open rates are over 12%.*
*Nonprofit email average: 13% open rate, 1.8% click through rate
Source: 2014 M+R Benchmarks Study
Please note that certain links have been disabled |
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| Automotive Service Association |
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| News-Network - The bi-weekly newsletter for the Automotive Service Association that had a distribution list of over 8,000 recipients. My responsibilities included planning stories, writing and editing copy and managing distribution. |
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| Eblasts - I was part of a team that distributed eblasts concerning association news and upcoming events. |
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