Jeff Loy | Communications Professional




Digital Media

Each link will open the sample in a new window.

Meeting Professionals International (MPI)

 Newsletters
MPI distributes two email newsletters, Pulse and Spotlight, to a majority of its 17,000 members. Since September 2012, I have managed content and distribution for both newsletters, achieving a combined average open rate of over 24% and a click rate of 4.5% between the two newsletters.*

*Nonprofit email average: 17% open rate, 1.6% click through rate
Source: 2016 M+R Benchmarks Study

Please note that certain links have been disabled

Pulse

Pulse Example 1 Pulse Example 1
Pulse Example 2 Pulse Example 2
Pulse Example 3 Pulse Example 3
Pulse Example 4 Pulse Example 1




Spotlight

Spotlight Example 1 Spotlight Example 1
Spotlight Example 2 Spotlight Example 2
Spotlight Example 3 Spotlight Example 3
Spotlight Example 4 Spotlight Example 4




Marketing
I work with MPI's marketing managers and graphic designers to produce HTML marketing emails that not only mirror the original graphic as closely as possible, but also utilize techniques to meet the spam filter standards and display requirements of desktop and mobile email clients. Average open rates since September 2012 have topped 31% and average open rates are 2.3%.*

*Nonprofit email average: 17% open rate, 1.6% click through rate
Source: 2016 M+R Benchmarks Study

Please note that certain links have been disabled

Marketing Example 1 Marketing Example 1
Marketing Example 2 Marketing Example 2
Marketing Example 3 Marketing Example 3
Marketing Example 4 Marketing Example 4

Marketing Example 5 Marketing Example 5

Marketing Example 6 Marketing Example 6